SCX Digital Slot Car Set For Sale
Interview with Jorge Arceo SCX Marketing Manager Has been a couple of months ago since it was made known the information that Educa Borras would take care the next stage of SCX.
In this time, have been constant the conjectures about the future of the brand.
Now, Jorge Arceo, SCX Marketing Manager explains exclusively for SLOTCAR TODAY, as has been all that process and the plans for the future.
And the majority of workers in the toy companies have known each other for years.
We knew about SCX not only as a toy from the scx digital slot car news point of view but also from the personal point of view for having been a consumer of the product.
But when you're in a company and see the respect with which one speaks of a brand like SCX, you realize that you are facing a different and charismatic product.
A product that was rescued by a group of businessmen, when Html code img url took over Tyco, aware that the brand could not leave the environment and the way to make from the Catalan business community.
So was born Tecnitoys.
And it worked till the crisis overcame.
Tecnitoys had a only one product and at that time just subsists if you have a multiproduct.
If we add the growth of the electronic games, car competitions that are more real into a game screen, that a 6 year old child believes that an html code img url is a plaything, the fight having an single product is nearly spirit slot car />The Tecnitoys crisis also carried inexorably to the disappearance of the SCX brand.
The decision of Educa Borras CEO, near to the Catalan business community, of betting on SCX, definitely saved it, but not Tecnitoys that is on liquidation.
The business group Educa Borras signed with SCX owner the transfer of the trademark rights for a long period.
And many manufacturers, even international, with little mouth said that if the Scalextric locomotive does not pull the slot hobby does not progress.
Are you aware of this?
But we will dominate it.
At all our years in this sector we never found this type of public so different.
We are aware of the toy sale to the general public via large purchasing.
We do not have a amateur customer reference.
But there is something that allows us deal it with guarantees.
We live the plaything with the same enthusiasm that one person can live the slot.
The slot world is not only the mass market, and we must know how to meet this demand.
We are in the learning process.
We have spent two months of heavy learning, and it looks like one year has elapsed by the quantity of information that we have processed.
We have faced never before with that kind of market.
In fact a big part of clients we are going to have from now on nor know them.
To this we must add the fact of overcoming more than two months of business gap and regenerate https://separateschooleducation.info/slot-cars/slot-cars-ninco.html product confidence.
But we are lucky that we believe in the product and we are also conscious of read more we now have is a real gem.
Another of the biggest problems that emerges in this operation is at the product.
Keep in mind that was not started to produce in April no longer serves to arrive at time of the great campaign.
And are there products that Tecnitoys programmed for the 2012 catalog that we will not have.
In fact you can see the absences at our first SCX catalog.
Do not arrive on time.
It has been too much time stopped.
We stayed in China last week negotiating the html code img url of processes that were totally stopped.
Please note that the Christmas campaign is already being manufactured.
With this we shall fight this year.
Finally happened that Tecnitoys lost his economic resources to financing anything.
New molds little, not much new tracks, the digital remains stagnant, and even the rhythm of monthly apparitions is unworkable on this 2012.
And very important for us, for the brand and for the slot.
Advertising on the media.
This year this web page will be back to TV campaigns.
We think is necessary to be there.
We are developing now a marketing plan for this next campaign and we can not rest in this regard.
Will be maintained the choice of provided products?
We have so many ideas in mind well for mass market like to the special market, the fans.
But this year both will need 1 32 slot wait with what is programmed.
Of cars that were scheduled we have been saved all we could, but there was some, the new models that however much we ran would not have come up to 2013, such as the Audi R18 and the Renault 4L.
Should be leave for the next year.
Furthermore, by the way, we found many management mistakes.
Complexity and duplicity of references, stocking dyscontrol.
We have had to reordering a bit of everything.
We will assume a Tecnitoys distribution center for several months despite the fact that we have more proper facilities in Ibi, completely empty waiting receive the product.
We have maintained Tecnitoys confident personal in China for producing there in the best conditions.
Can it be considered continuist?
From the start you'll pick up the policy of a great number of annual new molds.
Will they stand differentiated catalogs between Spanish "Scalextric" and SCX?
I advance that we will delve into the great classics, both Spanish and American and European.
If there will be "Scalextric" Catalogue for the Spain domestic market and another SCX html code img url export, but basically will be the same with some variations of classic models highly Spaniards.
What will offer them next SCX more info />A few of months ago if you had asked for our particular dedication to slot fans I would have replied that we were a toy company.
Today I can tell you that that should be a priority for SCX.
Does not forget that those who today are enthusiasts and collectors in his day were kids with a toy called Scalextric.
In fact few days ago I received the brand new test car.
The catalog covered a series of activities.
To them we prepared a major ad campaign in the main television networks.
We will provide exclusive products of this 50th anniversary together with a scx digital slot car news campaign on social networking.
The SCX Club will also enjoy special actions besides several promotions and activities and will be scheduled a special "50 Anniversary" event.
Already advance that there will be a commemorative special limited edition.
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